C1: Evaluate - is it a wish, dream, an idea or a concept?
C2: What do you have; a doodle, a sketch, an engineering drawing, realistic rendering, soft 3D model, prototype,
existing product for re-design, photograph or a patent?
C3: Is it a well-known technology or new? If new, did you validat it?
C4: Do you know the sources of the required technology?
C5: What should be the unique selling proposition (USP) for your proposed product/service?
C6: What is the user and buyer profile of the proposed product/service?
C7: What is the scenario/surrounding for the proposed product/service when in use?
C8: Are you looking to just compete or are you ready to become a Pole shifter?
C9: What is the expected volume of production?
C10: What is the realistic time-line of the project?